Jon Pardi debuted his new video for "Night Shift" on ESPN as the lead-in to last weekend's Texas Tech at TCU college football game. In the new video for the “working man’s love song,” Pardi drives a semi-truck into downtown Nashville, swapping shifts with a trucker before he continues on to perform with his band on the back of the semi-tractor trailer.
Not a bad marketing idea for Pardi since “Night Shift” will be heard during night games college football telecasts on ESPN networks throughout the rest of the season.
“College football is my favorite sport, so being able to incorporate that with my music is really cool. Football fans are big country music fans, and they are the ones coming out to the shows and standing in the rain, crowd surfing or just waiting to get into the concert to have fun! This is a big debut and a big game, especially around Texas and it’s something that I’ll never forget,” says Pardi. Jon Pardi is coming to Sonoma County. He'll be performing live in Sonoma County this fall at Graton Resort & Casino November 2, in Rohnert Park. The Pardi show has been sold out for weeks.